If you don’t get views on your TikTok videos, this is disappointing, especially if you’re working hard on your content. This is all part of the TikTok algorithm that decides what videos are visible, and there are a few things that could help you get to a bigger audience. From poor video optimization to no interaction, there are plenty of reasons why your videos are not getting enough attention.
Learning the algorithm of TikTok and resolving problems such as hashtag irrelevantness, bad quality content, or not following the trending topics can make your content better and more visible. In our guide, we’ll discuss the reasons your videos aren’t converting and what you should be doing to get the most from your video to increase the reach and clicks on the platform.
Understanding the TikTok Algorithm and How it Affects
Video Views
The TikTok algorithm decides the recommendations and views of videos based on behavior and content attributes. At the heart of the app’s experience is the For You Page (FYP), where TikTok shows you videos based on interests. The algorithm has several inputs in the selection of videos to include on the FYP.
Likes, comments, shares, and duration of the viewership, all these are big factors that influence the recommendation of content. The more times a user views one kind of video, the more likely it will appear on the user’s next visit. The algorithm also analyzes what’s there in the video itself, including captions, hashtags, sounds, and top music to group content and match users with them.
Apart from these behavioral cues, TikTok also tracks devices and locations. Language, screen type, and region are also considerations that keep the content in the context of the user. These are all part of a curated feed that increases the odds of a video going viral or getting big views if it’s well-targeted.
The more engaged a video is, the more it gets shared with more people and will therefore get views
TikTok Viewing Problems: Exploring Common Mistakes that Hinder TikTok Video Views
These are some of the most common mistakes that can obstruct TikTok video visibility and performance. Primary TikTok viewing problems are not using the TikTok algorithm well. It happens because creators do not interact with topics, sounds, or hashtags that trend and they have a harder time getting their videos to the right people.
The other mistake is bad video optimization, such as not writing compelling captions or hashtags that don’t apply, making it less of a chance of your video getting classified properly and recommended to the users. Also, not thinking about audience retention is a huge issue. TikTok rewards you for videos that are kept active, so if the video doesn’t go viral fast or gets dismissed before the first second, it won’t reach many users.
Some content creators get it wrong and forget to be consistent when posting. Bad posting is the difference between having a creator’s loyal following and being picked up by TikTok’s algorithm. Last but not least, some creators never connect with their audience and do not react to comments or share content.
You’ll also want to engage with viewers for an extra boost in visibility, as TikTok pays attention to interactive videos. If you do this and are making content fit for TikTok’s algorithm, you will get more views and more viewers.
Creating Engaging Content that Resonates With the TikTok Audience
Making good TikTok content also means you have to learn the culture and habits of the platform. Video creators need to make videos that seem real, relatable, and engaging if they want to find success with TikTok users. Most-effective content has a sense of spontaneity, one of the primary draws of TikTok.
Trending sounds, challenges, and hashtags can also increase traffic as they will match the content to what’s trending. Also, make sure to make the videos short, compelling, and digestible as users on TikTok prefer quick and easy-to-digest videos. Humor, imagination, and narrative can also keep the audience interested.
The way that creators will want to remain popular is to focus on their followers, respond to comments, and invite interaction via questions or calls to action.
By posting regularly and being consistent with a niche or theme, you will accumulate loyal fans in the long run. Being responsive to what users are saying, designing content that people will love to look at, and getting involved with the community can help you succeed on TikTok.
TikTok Viewing Problems: Utilizing Hashtags Effectively to Increase Visibility on TikTok
Use hashtags for visibility on TikTok. The hashtags allow you to organize information and make it discoverable for users who are interested in a specific subject. With the correct mix of trending, niche, and broad hashtags, your video is not only visible to more people but is also seen by more targeted users.
Hot hashtags help drive your content to the front of the queue, especially if it’s related to viral events or challenges. Narrow hashtags, on the other hand, let you use smaller, more connected communities whose members have an excellent relationship with your content. Also, remember to rotate popular hashtags with less crowded ones so you don’t get overwhelmed.
It is detrimental not to overload a video with too many hashtags, as this will look like spam and might make the algorithm think that the video isn’t what it is. When used carefully, well-targeted, and with a mix of popular and highly relevant hashtags, your video is more likely to appear on users’ For You pages and be seen. Last but not least, hashtags not only make your video discoverable but also help TikTok’s algorithm to sort your video and suggest it to the right users.
TikTok Viewing Problems: Utilizing TikTok Trends and Challenges to Attract More Views
TikTok trends and challenges can help you get the maximum number of views and engagement on your posts. Trends in TikTok tend to focus on certain songs, dances, memes, or ideas that get shared a lot and become very popular. When you are an early adopter of trends, you have access to a large, well-engaged audience searching for the trend’s content.
Challenges, which can be branded with a hashtag or a theme, can also increase reach when users click through to challenge content. You should make your twist on the trend/challenge so as not to be buried in the thousands of other posts. Customizing content to look new and true will be appealing and shareable.
Following trends relevant to your niche/channel is also a way to get your posts seen by the right people. Simply put, tapping into TikTok trends and challenges is a good way to promote your brand, but you need to remain authentic and original to get the most out of it.
TikTok Viewing Problems: FAQ
1. What if I don’t get views on my TikTok videos?
This can be for many reasons such as poor video optimization (useless or too many hashtags), not being on trend, or the engagement (likes, comments, shares) from your audience. The algorithm rewards the posts with engagement, so too little engagement can restrict exposure. Additionally, if you are only just posting, your account may still be developing authority with the algorithm.
3. How do I get views for my TikTok videos?
To drive views, focus on high-quality, and interactive content in line with what’s hot. As for hashtags, apply the hashtags to what’s trending and play with popular sound. The more your videos are viewed, the more they show up on the For You Page (FYP).
3. Will TikTok shadowban my account because of low views?
Yes, TikTok “shadowbans” accounts that break its community rules or spam. This will mean that your post won’t be shared as much, and this affects views. If your videos don’t appear on TikTok consistently, read through the rules and check if you are breaking anything.
4. Does the time of posts influence views on TikTok?
Yes. You should post at the right time as it will make an impact on the number of people who will see your video. TikTok’s algorithm takes into account the time of day and when your fans are most engaged. Post when your target audience is active so that your video will be viewed, shared, and acted upon, in addition to analytics, which can tell you when your followers are most engaged, so you can post accordingly.
5. Why do I need hashtags to get views on TikTok?
Your content needs to have hashtags so it can be classified and found by users who want to find out more about the content. If you combine trending, niche, and broad hashtags, your chances of being seen are higher. However, stuffing your video with unnecessary or too many hashtags will hurt you, because the algorithm will be thrown off.